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Most growing companies I walk into have already bought plenty of software. A CRM. A finance tool. A project tracker. Forms, spreadsheets, a scheduling app. None of it is the problem. The problem is that nothing connects them, and nobody ever wrote down how the work actually flows between them. That is a structural problem, not a software one. And you cannot buy your way out of it with another app. How to tell the difference A software problem sounds like "we don't have a tool

"Just write an SOP for it" is common advice, and it rarely fixes anything. You end up with a folder of documents that disagree with each other and with how the work actually happens. Systems codification is a different move, and it's the one that sticks. The problem with more SOPs Most SOPs describe how a task is supposed to go, written by one person, frozen at one moment. The business keeps changing. Within months the document and reality have drifted apart, and now nobody t